The new breakthrough will be made Ford Motor Indonesia in the near future. American car manufacturers will be playing in the small car segment, compete with Honda Jazz. As long as Ford is known to market large-engined cars (above 2000 cc).
"Yesterday we had to introduce the Ford Verve in Indonesia International Motor Show. The car will be launched in Indonesia by the name New Ford Fiesta 2010, "said Davy Tuilan marketing director of FMI on the sidelines of breaking fast together at Club Golf Senayan Jakarta on Friday (09/05/2008).
Davy admitted his side had done a market survey some time ago. Based on the results of this survey, believes the Ford Fiesta small car will be taken into account in Indonesia. Fiesta will compete with Honda Jazz, Suzuki Swift and Toyota Yaris.
Market mini-MPV or hatchback car, go Davy, is predicted to grow in the foreseeable future. In fact, he argues, this type of car will beat the dominance of the medium MPV which is currently controlled by the Toyota Kijang. The car in this segment much-loved because its price is relatively affordable. Besides saving fuel for small engine capacity.
Ford Fiesta will be sold at prices vulnerable Rp140 million to Rp180 million. Changes in specifications will also be made to adjust the conditions in Indonesia. "We will be marketed Fiesta four-and five-door variants," he explained. Unfortunately Davy refused to comment when this car will surely greet the Indonesian market. "What is clear in a very close," he said.