Yamaha launching its superbikes in India
After spending over two decades in India, Yamaha has for the first time brought its super bikes line-up into India, reports CNBC-TV18's Swati Khandelwal.
Yamaha has struggled for years in India to grab market share and it has managed a mere 3% of the total two wheeler market. Now more than two decades later, the company has realised that it doesn't want to play the volume game; it will instead focus on the high-end niche market. Infact, the company also plans to launch its new retail identity soon, at the auto-expo in January.
According to sources, the company will launch models in the 150 cc segment with the technology used in its high end bikes and will refurbish its exisitng lineup for R6. The company is still waiting for the regulations to encompass 600 cc bikes. Currently, it takes care of only 800 cc bikes and above.